fashion

On My Mind: Beauty Mags Have it All Wrong

There’s a magazine I started grabbing off the newsstand recently, and now, it kinda makes me sick. It’s a fashion and lifestyle publication that targets young women with flashy covers of recognizable white women in bright party dresses and wind-swept hair. 
As someone who’s kind of a tomboy, reading this magazine has served as a monthly [...]


The Uniform Project

Today marks Day #186 of The Uniform Project.
Since springtime, Sheena Matheiken has been on a mission to make a different kind of fashion statement. For 365 days, she will don the same little black dress designed by creative partner Eliza Starbuck, but will update and adorn her frock everyday with vintage accessories, flea market finds, [...]


Shhh…Mumz the Werd is Fashion’s Best Kept Secret

Arthur Roberts and Jordan Freda’s Mumz the Werd clothing line is anything but quiet. Managed in California and masterminded in New Jersey, Mumz is tiptoeing its way onto the backs of trendsetters nationwide with striking hues and a distinctive style of character-based artwork.


©2009 theCoolAid.com | All rights Reserved | a Mookie design of the Random Order Media Group