This video is amazing, clever, and infinitely creative.
Winner of this year’s Academy Award for animated short, Logorama transforms the legendary logos and icons that we’ve all grown up with, into a funny and intriguing 16-minute film about an over-saturated Los Angeles in peril.
McDonalds, 7-Eleven, AOL, and MGM are among 3,000 logos and mascots weaved into the narrative that took six years to make. Ronald McDonald is on a deadly rampage, Mr. Clean has traded in his tough guy image, and Bic pen dudes roam the city as pedestrians. Everywhere you look–the trees, the zoo, the highway, the diner–the city has been morphed into an animated advertisement. You’ve probably never even realized the extent to which every aspect of our lives has been branded.
H5, the French animation collective that created the film wanted to bring this experience to life. ”Logorama presents us with an over-marketed world built only from logos and real trademarks that are destroyed by a series of natural disasters (beginning with a hurricane, cyclone, tidal wave). Logotypes are used to describe an alarming universe (similar to the one that we are living in) with all the graphic signs that accompany us everyday in our lives. This over-organized universe is violently transformed by the cataclysm becoming fantastic and absurd. It shows the victory of the creative against the rational, where nature and human fantasy triumph.”
Logorama from Marc Altshuler – Human Music on Vimeo.
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